Be the good news

The bad news about bad news is that it steals all the headlines from good news. That's why we tend to feel that the world is so full of bad news. But, in reality, we can change this. This thought forms the basis for this Unicef campaign. A news ticker spells out the bad news, which is stopped by an invitation to be the good news. Crafted from existing Unicef material, the work included a TV ad, Cinema spot, digital content, and billboard ads.