Summer Of Sport

It's coming home ... it's coming. Football tournaments are big business for restaurants, bars, and cafes as they can make a profit no matter what the result is on the pitch. This multi-channel B2B campaign reflects the full emotions of the game, from the ecstasy of winning to the despair of losing out, to illustrate how businesses can profit from the drama of the match as it unfolds. I was responsible for developing the concept, campaign headlines, full content for a dedicated landing page, social media posts and in-store POS.