Distinguished yet devalued

Bankers may be great with numbers but the finance industry is still one of the worst performers in terms of equal pay between genders. But to their credit, Unicredit Bank has implemented a 'Gender Balance Program'. I was responsible for the concept and messaging in this campaign to raise awareness of the program. It plays with existing bank notes that feature prominent female figures from history. The torn gap in the bank note references the actual gender pay gap in the country of origin, to highlight the issue of equal pay amongst Unicredit Bank employees.