Body Shaving Stick

Unlike the past, where bodily fuzz equalled tough, men these days are more open to manscaping. But some still haven't perfected the skills needed to cleanly shave their bodies. That's why NIVEA developed the Body Shaving Stick. I was responsible for the concept, headlines and copy for the global launch of this shower time innovation, which touched on the frustrations of de-furring before revealing a simple, stick-formed solution.