Be the good news

The bad news about bad news is that it steals all the headlines from good news. That's why we tend to feel that the world is so full of bad news. But, the reality is we have the power within us to change this. It's just a simple case of helping those who are less fortunate than us. This thought forms the basis for this Unicef campaign, for which I was the creative lead, that includes a TV ad, Cinema spot, digital content and billlboard ads.