Project information

  • Category: Project
  • Client: Self Initiated

From logo to look

I'm the proud owner of a Sunbeam Chamois. That's the name that was given to the Hillman Imp when it was exported from the UK and sold in Europe. 2023 marked the 60th birthday of the car and The Imp Club held a competition for a celebratory logo. I entered and won. The car was originally made in Linwood in Scotland, so that formed the basis for the idea. The logo has been used across a range of materials and featured prominently at events and car shows across the UK. Inspired by the blue I used in the logo many drivers even re-painted the grill on their much loved cars to further mark the occasion.