Project information

  • Category: Awareness Campaign
  • Client: Frauennotruf Frankfurt

Reflected Reality

Domestic violence affects thousands of women, but is never easy to talk about openly. The ‘Frauennotruf Frankfurt’ offers confidential support to all women who have been threatened or affected by physical, or digital, violence and operates as a literal lifeline to thousands of women who are tormented in their own homes. I was responsible for the concept and copy of this awareness campaign which shows how some images of domestic bliss can have a brutal hidden truth behind them.